Retail media’s growth has highlighted how critical supply-side tech and first party data is to publishers and forging new routes to buyers.

From our clients and partners at Magnite’s eMpower digital event, here are some key trends to note for 2022 and how the industry is adjusting to our new paradigm. 

Magnite is one of the first SSPs to join Amazon Ads’ Certified Supply Exchange Program. As a Certified Supply Exchange SSP, Magnite is collaborating closely with Amazon Ads to deliver premium deals that drive results for buyers and unlock new opportunities for sellers. 

Demand Server streamlines publishers’ integration with Prebid Server with the control, insights and optimization tools to grow ad revenue.

A recap of key themes from AdWeek Europe 2022 including the future of addressability, closer ties between buyers and sellers, and much more.

BingeWatcher is SpringServe’s proprietary creative scanning product that assigns specific creative metadata attributes to each ad after scanning it, downloading it and analyzing it. The creative metadata we assign to each creative can be classified in three broad categories.

Magnite is shining a spotlight on six exceptional women who are making their mark in the ever-evolving ad tech landscape.

TELUS will leverage Magnite’s SpringServe Ad Server and Streaming SSP to bring innovative advertising opportunities to the Canadian market TORONTO – July 9, 2024 – Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today announced TELUS (TSX: T, NYSE: TU), a world-leading communications technology company, has selected Magnite’s SpringServe ad server and Magnite Streaming […]

In 2024, Magnite’s global teams united to give back to their communities through impactful volunteer efforts, contributing 464 hours of significant time and energy to meaningful causes.