This research report explores the shift in peoples’ viewing habits across the region, and identifies CTV as an imperative for advertisers to formulate their media buying strategies for 2021 and beyond.

Learn how Control Center partners Greenbids and Brand Metrics are providing tools to optimize different aspects of programmatic campaigns.

Deal Creates Largest Independent CTV & Video Advertising Platform

Content object signals can fuel efficient and effective programmatic CTV buying for buyers that can positively impact yields for media owners.

Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, today unveiled its latest research study “The Rise of Ad-Supported Streaming Services: An In-depth Look at Viewers’ Changing Habits in Japan.”

The majority of ad-supported viewers trust ads on TV and streaming services, and more than half remember ads most within those environments

Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, today unveiled its latest research study Streaming TV’s New Era: Embracing Ad-supported Streaming Across Screens in Southeast Asia.

Over the past few years, streaming services have seen tremendous growth, driven by the popularity of ad-supported content.

Magnite is shining a spotlight on six exceptional women who are making their mark in the ever-evolving ad tech landscape.