Our CTV in UK research surveyed over two thousand people, to identify the shift in peoples’ viewing habits across the region.

DIRECTV Advertising grows streaming scale and fortifies relationship with Magnite to meet expected potential increases in volumes for live sports in-game inventory  NEW YORK – February 20, 2025 – Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, and DIRECTV Advertising, a pioneer in the converged TV addressable space, are leveraging programmatic demand capabilities to […]

Magnite is undertaking several initiatives to ensure that our evolving employee base is truly representative of our broader community.

Magnite’s C-Suite series provides a unique opportunity to gain firsthand perspectives on critical industry trends and strategic initiatives shaping Magnite’s core values and future. 

Over time, all TV content will be IP delivered, blurring the line between what we know now as traditional linear and what is streaming.

Discover how 51ToCarbonZero empower a sustainable media industry through innovative tools, expert advisory, and collaboration.

Leading consumer electronics brand to leverage Magnite’s ad server and SSP to enhance the viewer experience and capture the full value of their inventory  New York—November 12, 2024—Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, announced TCL, one of the world’s best-selling consumer electronics brands and leading technology companies, has selected Magnite to elevate […]

We are actively working with leading CTV publishers to develop tools that give them more oversight and control over how demand competes for their valuable inventory.

Broadcaster to leverage Magnite Streaming and SpringServe to test new opportunities for monetising its inventory Paris, France – September 10, 2024 – Magnite (NASDAQ:MGNI), the largest independent sell-side advertising company, today announced it will work with TF1 PUB, French leading video advertising network, to streamline access to the broadcaster’s programmatic demand. Magnite joins TF1 PUB’s […]

Hear from Initiative’s Carl Strum to learn how contextual data and content object signals are impacting CTV/OTT ad buying strategies.