Research
153 results found
Blog
Why Political Campaigns Can’t Ignore FAST Platforms
As political advertisers gear up for massive amounts of spending this fall, we’re going to dig into what FAST is, why and how it dwarfs the user numbers of subscription services, who is watching and why, and why every political advertiser needs a share of the voice here.
Blog
How Rise Leverages Artificial Intelligence and Magnite for Programmatic Success
Hear from VP of Data Science at Rise, Noa Keydar, on how Artificial intelligence and unique demand sources are fueling programmatic success.
Blog
Day in the Life: Ajey Venkataraman, Data Scientist
Ajey, one of our Data Scientists, takes us through a typical day in his life in Magnite’s Los Angeles office.
Blog
Magnite’s Female Powerhouses: Maya Garkusha
Magnite is shining a spotlight on six exceptional women who are making their mark in the ever-evolving ad tech landscape.
Press
Use of First-Party Identifiers Shows Significant Lift in eCPMs According to Findings from Magnite and Adform
Research
CTV in Mexico: Widespread CTV Adoption and High Ad Receptivity Shows Opportunities for Marketers
Magnite surveyed over 4,000 consumers across Latin America’s largest markets: Brazil, Argentina, and Mexico.
Research
CTV in Argentina: Widespread CTV Adoption and High Ad Receptivity Shows Opportunities for Marketers
Magnite surveyed over 4,000 consumers across Latin America’s largest markets: Brazil, Argentina, and Mexico.
Research
CTV in Brazil: Widespread CTV Adoption and High Ad Receptivity Shows Opportunities for Marketers
This research report explores the shift in peoples’ viewing habits across the region, and identifies CTV as an imperative for advertisers to formulate their media buying strategies for 2021 and beyond.
Press
Magnite’s CTV Supply Leadership Is Unmatched With 99% Market Coverage, Shows Latest Jounce Report
Independent study highlights why top agencies and advertisers choose Magnite to access differentiated inventory and drive performance NEW YORK – March 5, 2025 – Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, leads the market with 99% of CTV supply coverage and 96% of overall omnichannel supply coverage, according to the latest Jounce Supply […]