Magnite’s “CTV in LATAM: The Future Forward” study explores the evolving consumer attitudes and consumption trends around connected TV across Latin America

On the second day of Advertising Week New York 2022, Insider Inc. reporter Lara O’Reilly sat down with SVP, Advertising Sales at FuboTV, Lynnette Kaylor, General Manager at SpringServe, Joseph Hirsch, and Chief Revenue Officer at Loop Media, Bob Gruters, to discuss why their companies are hyper-focused on providing users with great ad experiences.

Learn from Brightline how the shoppable CTV opportunity is developing with interactive ad formats that drive engagement online and in-store.

Partnership will see GroupM consolidate omnichannel media buys across CTV, digital video, and display within Magnite in the US and Canada

Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, announced that Banijay Rights, the global distribution arm of content powerhouse Banijay, has chosen Magnite and ad server SpringServe to help monetise its free, ad-supported streaming TV (FAST) platforms.

Magnite (Nasdaq: MGNI), the world’s largest independent omnichannel sell-side advertising platform, today released a study entitled “Live and Kicking: An In-Depth Look At Live Streaming in Australia” that found sports streamers are more responsive to advertising than traditional TV watchers.

Ad-supported streaming is already watched by more viewers than traditional TV but the shift to streaming is far from over.

Magnite’s Asia Managing Director, Gavin Buxton, caught up with Samsung Ad’s Senior Director, Prabhvir Sahmey to discuss how India’s ad-supported streaming marketing is developing and the exciting opportunities ahead for advertisers.

In Magnite’s 2023 report, “The Rise of Ad-Supported Streaming Services”, we see that streaming television in Japan has reached critical mass.

44% of cable subscribers said they would cancel cable if they could get access to live streamed sports and events