[…] by high fees, operational inefficiencies, and questions around media quality and brand safety, marketers need to justify ad spending decisions at every step of the process. To combat those issues, many buyers are looking at supply path optimization (SPO) strategies to intentionally focus their bids on the most cost efficient, most scalable, and transparent […]

[…] percentage of digital advertising spend captured by closed «walled gardens (such as Google, Facebook, Comcast, and Amazon); our ability to differentiate our offerings and compete effectively to combat commodification and disintermediation; potential limitations on our ability to collect or use data as a result of consumer tools, regulatory restrictions and technological limitations; the development […]

[…] Jounce Media, Similarweb, and others to identify MFA and low-quality sites and tag them accordingly within Magnite. These measures are in line with our broader commitment to combat fraud, and to uphold brand safety and inventory quality. Magnite helps buyers make informed decisions about their media buys.  As a philosophy, we believe in putting […]

[…] over time. Ideal for both casual and professional gamers, Blitz is revolutionizing the way we play and improve in the digital arena. For more information, please visit https://blitz.gg/. About Magnite We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats […]

[…] regular FAST viewers are between ages 18 and 44. This provides advertisers with significant scale and demographics to target. Viewers are increasingly turning to FAST services to combat subscription fatigue, making these channels a critical component of any comprehensive advertising strategy.  Key voting blocs include: Millennials, Gen X, and Yes–Boomers: These groups are drawn […]

[…] percentage of digital advertising spend captured by closed “walled gardens (such as Google, Facebook, Comcast, and Amazon); our ability to differentiate our offerings and compete effectively to combat commodification and disintermediation; potential limitations on our ability to collect or use data as a result of consumer tools, regulatory restrictions and technological limitations; the development […]

[…] Corporation. “We are excited to be involved with ClearLine, further helping navigate industry headwinds into an opportunity for increased collaboration.» Along with launch partners GroupM, Camelot and MiQ, additional ad agencies are adopting ClearLine, including GSD&M, Horizon Media, and Stagwell Brand X Performance Network.   “We welcome innovation in the media buying supply chain that […]

[…] Stream, a video marketplace that connects environmentally-conscious content creators with publishers and advertisers. Sustainable Stream will generate funding for the production and distribution of content related to combating climate change and provide publishers and advertisers with high quality content on this topic.  “Sustainable Stream was designed to create a continuous cycle of support for […]

[…] leading publishers & advanced TV distributors, its platform delivers control, transparency, and analytics to increase ad performance and revenue from media sales. For more information, visit http:// www.springserve.com. About Molotov Founded by JeanDavid Blanc (tech veteran also founder of AlloCiné) and Pierre Lescure (co-founder of Canal+), Molotov is a streaming platform that is revolutionizing […]

A better identity model will be achieved when the consumer is at the core of everything companies build.