Online video (OLV) advertising spend will surge to $120B this year, marking a 14% YoY increase. OLV inventory refers to any digital video content that is not on a social media platform or a streaming service—think of surfing the internet, watching a make-up tutorial, or a video of how to change your car tire. It’s […]

As the gap closes between time spent with and ad spend on digital video, SpringServe’s Managed Partner Program (MPP) is enabling publishers to easily embrace and grow the programmatic video opportunity through world class ad serving tech, demand activations and complete account management.

PMPs are a popular way to buy and sell inventory programmatically because they combine the benefits of both direct deals and RTB auctions. However, since their conception, PMP mechanics have largely remained stagnant with the potential to better serve all parties. On the sell-side, setting up private marketplaces can be a time-consuming, manual process. Meanwhile, […]

As Muslims worldwide prepare for the holy month of Ramadan, brands look to tap into one of the busiest ad seasons of the year. In line with Ramadan’s spirit of giving, ad campaigns champion messages of empathy and togetherness in a bid to build rapport with consumers during a time of hope, compassion, and solidarity.  […]

[…] strategy is the best way to meet your campaign objectives. Advertisers need to invest in their data strategies and closely collaborate with supply-side partners to fuel data-driven personalization. For more information on how to future-proof your audience strategy, download the Advertiser’s Guide to Audience Data or reach out to contact@magnite. com.  Download the Guide Now

As a global SSP, we’ve seen firsthand the surge in CTV ad dollars moving through programmatic pipes. Advertisers are embracing programmatic for its ease of use, agility, and data-driven buys. Programmatic essentially aims to solve for the linear TV processes that buyers have long complained about such as manual workflows, lack of addressability and limited […]

Across industries, open-source communities have historically emerged to expedite the progress toward a common and widely beneficial goal. In fact, Elon Musk open-sourced all the patents for Tesla to accelerate the advent of sustainable transport. As he put it, “If we clear a path to the creation of compelling electric vehicles, but then lay intellectual […]

[…] take care not to assume a second-price auction as the default. As a trusted partner of advertisers, and their agencies, looking to take advantage of the premium content, reach, and addressability of CTV, Magnite is here to help bridge the gap.  To learn more about opportunities in CTV, reach out at contact@magnite. com. Points scored

Last April, Telaria and Rubicon Project merged to become the largest independent SSP. Over the summer, we announced our new name: Magnite. Now, we’re unveiling the rebranding of our two platforms. Meet Magnite CTV and Magnite DV+. While we’re a fully unified company, the evolving nature of the programmatic market demands two distinct product offerings. […]

At Magnite, we are focused on how we can better serve both buyers and sellers and a key part of that is figuring out how we can bring buyers and sellers closer together. To better support this goal, we’ve recently formed the Marketplace Activation team which spearheads premium marketplace initiatives across our buyer and seller […]