[…] advertisers to formulate their media buying strategies for 2021 and beyond. Download the research Magnite surveyed over 4,000 consumers across Latin America’s largest markets: Brazil, Argentina, and Mexico. The research identifies how audiences are consuming TV and explores the opportunity for marketers seeking to connect with engaged audiences as the shift to CTV accelerates […]

[…] years, streaming TV has seen tremendous growth and has entered a new phase of maturity where most internet-connected households are streaming, and much of the growth is coming from ad-supported viewership. Markets include: Argentina, Brazil, Colombia, and Mexico – referred to collectively as ‘LATAM’ Percentages shown are an aggregate of LATAM (all markets) unless […]

[…] allowing for more efficient and scalable selling. This automation enables us to focus on the quality of our content and data, differentiating ourselves even more from our competitors and bringing benefits to our clients. 3. What are the biggest challenges Samsung TV Plus faces with CTV advertising? Samsung TV Plus is the biggest free, […]

A better identity model will be achieved when the consumer is at the core of everything companies build.

Hear about how LiveRamp’s identity framework is helping solve industry challenges, the importance of first party data, and the future of measurement

Hear about how IBM Watson is helping publishers diversify revenues, using AI technology to improve ads and KPIs, and reducing biases in ads.

What led SHE Media to create the Meaningful Marketplaces program to allocate more advertising dollars to minority-owned publishers.

More and more marketers are activating their upfronts buys programmatically.

Marketers buying addressable live linear TV alongside CTV, targeting the same strategic audience and putting controls in place to avoid duplication.

Maikel O’Hanlon, SVP of Performance Media and Innovation at Horizon Media, talks about the various benefits of accessing CTV inventory programmatically.