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Research

The Rise of Ad-supported Streaming LATAM

[…] a new phase of maturity where most internet-connected households are streaming, and much of the growth is coming from ad-supported viewership. Markets include: Argentina, Brazil, Colombia, and Mexico – referred to collectively as ‘LATAM’ Percentages shown are an aggregate of LATAM (all markets) unless stated otherwise. Methodology updated on June 6, 2023 to correct […]

Blog

Q+A: How Samsung Ads Is Unlocking CTV Growth in LATAM

[…] (CTV). Viewers are also interested in free or reduced-cost ad-based streaming services. According to Magnite’s research study, 83% of people in LATAM across Argentina, Brazil, Colombia, and Mexico who watch streaming TV are watching content with ads. Ad-supported viewers also place a high level of trust in the ads they see. In fact, 83% […]

Press

Rakuten Advertising Brings on Magnite to Further Monetize Rakuten TV Inventory Across Europe

[…] The company is headquartered in San Mateo, CA, offices in Australia, Singapore, Brazil, France, Germany, Ukraine, the United Kingdom and throughout the United States. Learn more at  https://rakutenadvertising.com/. About Rakuten TV Rakuten TV is the first video-on-demand and live-streaming platform in Europe combining TVoD (Transactional Video-on-Demand), SVoD (Subscription Video-on-Demand), AVoD (Advertising Video-on-Demand) and FAST […]

Press

Magnite and Quigley-Simpson Announce Strategic Alliance and Launch First-of-Its-Kind Performance Marketplace

[…] York City, mile high Denver, historic London, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC. About Quigley Simpson Quigley-Simpson ( www.quigleysimpson.com) is a full-service advertising agency specializing in brand and demand solutions that deliver on both brand and performance marketing imperatives. Headquartered in LA, with offices in […]

Press

Frndly TV Taps Magnite to Monetize CTV Inventory, Grow Ad-Supported Revenue

[…] feel-good TV at an even friendlier price with low monthly plans and no contracts or commitments. Discounted annual plans are also available. For more information, please visit www.frndlytv.com. About Magnite We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform. Publishers use our technology to monetize their content across all screens and formats […]

Press

Magnite Selected by GroupM to Power GroupM Premium Marketplace in North America and as a Preferred Technology Partner Globally

[…] By leveraging all the benefits of scale, the company innovates, differentiates, and generates sustained value for our clients wherever they do business. Discover more about GroupM at www.groupm.com. Forward-Looking Statements This press release contains forward-looking statements.  Forward-looking statements are based on assumptions and estimates, and are subject to known and unknown risks, uncertainties and […]

Press

Group Black and Magnite Bring Programmatic Technology and Demand to Black-owned Publishers

[…] transform the face of media investment and ownership. Group Black seeks to connect a diverse generation looking for content and experiences that reflect who they are. ( www.groupblack.co) About Magnite We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform. Publishers use our technology to monetize their content across all screens and formats […]

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