Research
The Rise of Ad-supported Streaming LATAM
[…] a new phase of maturity where most internet-connected households are streaming, and much of the growth is coming from ad-supported viewership. Markets include: Argentina, Brazil, Colombia, and Mexico – referred to collectively as ‘LATAM’ Percentages shown are an aggregate of LATAM (all markets) unless stated otherwise. Methodology updated on June 6, 2023 to correct […]