Some of the common metrics used by brand advertisers include cost per completed view, number of households reached and impressions served.

What led OneFOX to be able to streamline the buying process across all formats, particularly long-form, streaming video.

Why using behavioral and contextual targeting to reach multicultural audiences needs to be supplemented with other strategies to be successful.

Here are five key takeaways from Magnite’s research, “Streaming TV’s New Era,” to help brands and advertisers optimize their media campaigns to seize SEA’s streaming opportunity.

Magnite launched its research, “Streaming TV’s New Era,” at the Magnite Connect event in Singapore, where industry leaders gathered to discuss how these trends shape the advertising landscape in Southeast Asia.

Camelot, GroupM, MiQ Among Launch Partners;  Direct Buying Solution Maximizes Revenue for Magnite Sellers NEW YORK – April 17, 2023 – Magnite, the world’s largest independent sell-side advertising company, today announced the launch of ClearLine, a self-service solution that provides agencies direct access to buy premium video inventory on the company’s platforms. Built on […]

[…] federated segments.” The participants of this initiative include Adform, CafeMedia, Condé Nast, Future Publishing, Goodway Group, Havas, Hearst Magazines, IBM Watson Advertising, Insider, Maven, Meredith Corporation, Merkle|DWA, MiQ, News Corp, Permutive, Publishers Clearing House (PCH), PubMatic, among others. «Solutions based on publisher first party data provide a privacy-safe, user-friendly solution to a post-third party […]

[…] screen offerings from Axel Springer and Paramount in its portfolio. These include the brands BILD, WELT, N24 Doku, Comedy Central, MTV, Nickelodeon and Pluto TV. More at www.visoon.de. About Magnite We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats […]

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