[…] it difficult to compare time series on different scales. The two most commonly used measures of this type are the Mean Absolute Error (MAE) – which equally weighs all data points – and Root Mean Squared Error (RMSE) – which aims to minimize extreme errors (at the expense of worse average performance). Percentage errors […]

[…] Überblick darüber, was wir in diesem Jahr von der Branche erwarten können. de verschuiving naar Ad Supported streaming Magnite’s Rutger Maree, Demand Lead, Central Europe, as he weighs in on what we can expect from the Dutch market this year. Il Mercato Italiano nel 2023 Mariano De Luca, Seller Lead per l’Italia, Spagna e […]

[…] on 2023. Early insights from Adobe Analytics show record Black Friday spending online of $10.8 billion in purchases, an increase of more than 10% over a year ago. « To make the most of Q4, advertisers should strategically harness TV Streaming’s strengths. Focus on seizing holiday demand by aligning ads with peak search activity and […]

[…] done in close collaboration with the Business Intelligence team. Talk about a recent project that you’re proud of yourself and your team for accomplishing. Over a year ago, we launched a project to develop a more comprehensive view of our audience vendor business by consolidating large datasets into a single source for broader insights. […]

[…] for people looking to learn more about ad tech/your particular department? Ad tech is so much more integral to people’s everyday lives than it was 10 years ago. Oscar-nominated films can now be found on streaming platforms that offer ad-tier subscriptions. Ad tech is at the Oscars! It will only become easier for people […]

Control Center provides one-click activation of Magnite DMP for customizable audiences and Premier Placements for premium ad formats.

[…] closer to the audience and their listening behaviors.  Ultimately, CTV and audio have much in common: they’re both winning greater audience share and engagement. While five years ago, these channels may have been a “nice-to-have,” they’ve both become staples of any sound marketing mix — brands simply can’t optimize their reach without them.  Looking […]

[…] evident in the amount of time consumers spend watching content each day, where almost half (44%) of viewers are streaming more content than they did a year ago. In contrast, viewers spend 51 minutes each day on social media, mostly watching short-form videos that are a few minutes long or less.  Not only are […]

Magnite DMP is a data management platform that enables publishers to build and deliver precise audiences based on their first-party data.

[…] interest. How did you first break into ad tech? Everything started from Rubicon Project (before the creation of Magnite), where I did my first internship some years ago. After graduating from the University of Milan, where I studied political science, I was keen on further developing my creative and traditional advertising skills, so I […]