Nearly two-thirds of sports fans stream live sports and nearly half of OTT users stream more content now compared to a year ago SYDNEY — July 7, 2022 — Magnite (Nasdaq: MGNI), the world’s largest independent omnichannel sell-side advertising platform, today released a study entitled “Live and Kicking: An In-Depth Look At Live Streaming […]

[…] annually nationwide. Key to their retail media offering, Kroger’s popular loyal-shopper program is connected to 96% of store sales. Kroger Precision Marketing was created nearly five years ago, applying data science to better connect consumer packaged goods brands with relevant households. The retail media network sells self-service advertising on Kroger digital properties, managed-service advertising […]

[…] and 86% of ad-supported streamers consider streaming to be a must-have, while nearly 7 in 10 said they are watching more services with ads versus a year ago. Ad-supported streamers are comfortable providing information about themselves if it results in a more relevant ad experience and this more personalized environment leads to better outcomes. […]

[…] entertainment, making it a must-have in Japanese households. 72% of ad-supported streamers say streaming services are a must have in their household. Q: Compared to one year ago, are you watching more or less content on streaming services, or has the amount remained the same? Base: Ad-supported streamers Source: Magnite Streaming Services Build Relationships […]

[…] that ad-supported streaming has become a “must-have” for winning at the ballot box. Holliday explained, “The way viewers consume content today is different from even two years ago, where that migration from linear to streaming has really tipped the scales toward CTV.” In fact, 9 in 10 media plans have added CTV to their […]

[…] market is developing and the exciting opportunities ahead for advertisers. GB:  Our report indicates that most streamers (75%) are streaming more video content now than one year ago, and (66%) expect to stream more video content in the near future. What is your view of the state of ad-supported streaming in India? PS: We […]

[…] I might go on to do, my kids will always be my best and favorite endeavor. What’s the most important risk you took and why?  7 years ago, I emailed an old co-worker and pleaded with him to hire me as an Account Director at Rubicon, even though I had no programmatic experience whatsoever. […]

[…] to happen across the board and this shift in auction dynamics is something buyers need to be aware of.  Having seen the shift to first-price auctions years ago with non-CTV inventory, Magnite can help agency and brand leaders understand the implications of the shift to first-price auctions. Implications of programmatic CTV moving to first-price […]

[…] intent. The nature of Captify’s data is unique in that: It’s fresh, real-time – so brands can make decisions based on what’s happening now, not 6 months ago. It’s unprompted (unlike surveys) – real-world behavior, so brands don’t need to rely on surveys and panels to understand their audiences.  It’s specific and granular (unlike search […]

[…] interest. How did you first break into ad tech? Everything started from Rubicon Project (before the creation of Magnite), where I did my first internship some years ago. After graduating from the University of Milan, where I studied political science, I was keen on further developing my creative and traditional advertising skills, so I […]