[…] offers a full stack of ad serving, optimization and automation solutions that make video ad serving smarter across devices. Trusted by leading publishers & advanced TV distributors, its platform delivers control, transparency, and analytics to help increase ad performance and revenue from media sales. For more information, visit http:// www.springserve.com. Contact Kar Yi Lim klim@magnite.com

[…] publishers & advanced TV distributors, its platform delivers control, transparency, and analytics to help increase ad performance and revenue from media sales. For more information, visit http:// www.springserve.com. About Banijay Rights Leading global distributor, Banijay Rights, represents a world-class, multi-genre portfolio of 160,000 hours of standout programming. Handling the distribution for content powerhouse, Banijay, […]

[…] things. We call this Information for Good® — and it leads to economic opportunity, great experiences and personal empowerment for millions of people around the world. http:// www.transunion.com/business About Magnite We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats […]

[…] leading publishers & advanced TV distributors, its platform delivers control, transparency, and analytics to help increase ad performance and revenue from media sales. For more information, visit http:// www.springserve.com. About VIZIO Founded and headquartered in Orange County, California, our mission at VIZIO Holding Corp. (NYSE: VZIO) is to deliver immersive entertainment and compelling lifestyle enhancements […]

[…] publishers & advanced TV distributors, its platform delivers control, transparency, and analytics to help increase ad performance and revenue from media sales. For more information, visit http:// www.springserve.com. About Virgin Media O2 Virgin Media O2 launched on 1 June 2021, combining the UK’s largest and most reliable mobile network with a fully gigabit broadband […]

[…] market, TF1 PUB markets space for Indés Radios, the leading commercial offer on this medium, as well as for numerous French overseas radio stations. For further information: www.tf1pub.fr/ TF1 PUB renforce son offre de publicité programmatique en s’associant à Magnite La régie du groupe TF1 s’appuiera sur Magnite Streaming et SpringServe pour tester de […]

[…] and 86% of ad-supported streamers consider streaming to be a must-have, while nearly 7 in 10 said they are watching more services with ads versus a year ago. Ad-supported streamers are comfortable providing information about themselves if it results in a more relevant ad experience and this more personalized environment leads to better outcomes. […]

There are flaws in the algorithms within the advertising industry as it relates to multicultural marketing.

[…] annually nationwide. Key to their retail media offering, Kroger’s popular loyal-shopper program is connected to 96% of store sales. Kroger Precision Marketing was created nearly five years ago, applying data science to better connect consumer packaged goods brands with relevant households. The retail media network sells self-service advertising on Kroger digital properties, managed-service advertising […]

Nearly two-thirds of sports fans stream live sports and nearly half of OTT users stream more content now compared to a year ago SYDNEY — July 7, 2022 — Magnite (Nasdaq: MGNI), the world’s largest independent omnichannel sell-side advertising platform, today released a study entitled “Live and Kicking: An In-Depth Look At Live Streaming […]