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Measuring Success with CTV KPIs
Some of the common metrics used by brand advertisers include cost per completed view, number of households reached and impressions served.
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Blog
Some of the common metrics used by brand advertisers include cost per completed view, number of households reached and impressions served.
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[…] 25 countries around the globe, bringing brands new ways to engage their audience across Samsung’s portfolio of premium entertainment services, including Samsung TV Plus –the #1 FAST service on hundreds of millions of TVs globally, Samsung Gaming Hub, Samsung Galaxy mobile apps, and beyond. Media Contact: Charlstie Veith cveith@magnite. com Investor Contact: Nick Kormeluk nkormeluk@magnite.com
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[…] brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, colorful Singapore, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC. Media Contact: Charlstie Veith cveith@magnite. com Investor Relations Contact: Nick Kormeluk nkormeluk@magnite.com
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[…] the converged addressable space, delivering industry leading audience-based, digital, and innovative media solutions. Employing our decades of experience, we empower advertisers to address and engage their audience at scale while continuously measuring campaign impact against brand goals to unlock insights and optimize future campaigns. Media Contact: Charlstie Veith cveith@magnite. com Investor Contact: Nick Kormeluk nkormeluk@magnite.com
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Empowers CTV and OTT Publishers to Maximize Yield by Unifying Direct and Programmatic Demand Global Publishers Among Users, Including Australia’s Seven West Media Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform, today launched the open beta of Unified Decisioning, a solution that empowers CTV and OTT publishers to maximize yield by removing the […]
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[…] company is redefining the worlds of TVs, smartphones, wearable devices, tablets, home appliances, network systems, and memory, system LSI, foundry and LED solutions, and delivering a seamless connected experience through its SmartThings ecosystem and open collaboration with partners. For the latest news, please visit the Samsung Newsroom at news.samsung. com. Media Contact: Megan Hughes mhughes@magnite.com
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[…] access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC. Media Contact Charlstie Veith cveith@magnite. com 516-300-3569 Investor Relations Contact Nick Kormeluk nkormeluk@magnite.com
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[…] driven by our mission to create meaningful connections between brands and their audiences. With a vast network of award-winning LG Smart TVs worldwide, we offer advertisers and content creators unparalleled scale, reach, and personalized precision on the largest screen in the home. Media Relations Kar Yi Lim klim@magnite. com Investor Relations Nick Kormeluk nkormeluk@magnite.com 949-500-0003
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[…] leader in the global television industry. TCL now operates in more than 160 markets around the world. The company specializes in the research, development, and manufacturing of consumer electronics products ranging from TVs, audio, home appliances, mobile devices, smart glasses, commercial displays, and more. Visit the TCL website at https://www.tcl.com. Media Contact: Megan Hughes mhughes@magnite.com
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Magnite developed the first performance marketing marketplace to help these brands access CTV inventory at scale.