Magniteが発表した2023年のレポート「広告付きストリーミングサービスの拡大」では、国内のストリーミングサービスのテレビ視聴が、格段に普及しているという実態をご紹介しています。

Hear about how IBM Watson is helping publishers diversify revenues, using AI technology to improve ads and KPIs, and reducing biases in ads.

Hear about how LiveRamp’s identity framework is helping solve industry challenges, the importance of first party data, and the future of measurement

What led SHE Media to create the Meaningful Marketplaces program to allocate more advertising dollars to minority-owned publishers.

A better identity model will be achieved when the consumer is at the core of everything companies build.

More and more marketers are activating their upfronts buys programmatically.

Marketers buying addressable live linear TV alongside CTV, targeting the same strategic audience and putting controls in place to avoid duplication.

It is important to understand your audience to effectively target and measure advertising campaigns.

Maikel O’Hanlon, SVP of Performance Media and Innovation at Horizon Media, talks about the various benefits of accessing CTV inventory programmatically.

[…] a wide variety of content to homes in 4k format. The company also controls Torneos y Competencias in Argentina and Colombia. For more information, please visit: www.vriocorp. com Vrio escolhe soluções programáticas da Magnite e parceria transforma streaming da Copa América em case de sucesso Ad server SpringServe e tecnologia sell-side para publicidade em […]