[…] process across all formats, particularly long-form, streaming video. OneFOX is a one-stop shop for advertisers and media buyers, allowing them to reach their audience across FOX’s entire entertainment portfolio. Dan also discusses FOX’s live sports advertising strategy and how the company is leveraging programmatic to help take advantage of increases in audiences that exceed forecasts.

Why using behavioral and contextual targeting to reach multicultural audiences needs to be supplemented with other strategies to be successful.

Rob Aksman, President & Founder of Brightline, talks about how TV, once a branding tool, has emerged as a way to drive performance for marketers.

Some of the common metrics used by brand advertisers include cost per completed view, number of households reached and impressions served.

Magnite developed the first performance marketing marketplace to help these brands access CTV inventory at scale.

[…] Tommy Sullivan, CTO at Vidio. ”It’s a unique time. Advertising is important for OTT to survive. Having advertising in our toolbox and being able to subsidize subscription components is necessary.” For agencies, this also means taking clients on a TV transformation journey to embrace new opportunities on the big screen and tailoring discussions to […]

[…] lets users integrate their own personal media collections with a continuously growing library of free third-party entertainment spanning virtually all genres, interests, and languages. For more visit https://plex.tv, follow @plex on Twitter, or find us on Facebook and Instagram. About SpringServe SpringServe, now part of Magnite, is the leading independent TV ad serving platform, […]

[…] The company is headquartered in San Mateo, CA, offices in Australia, Singapore, Brazil, France, Germany, Ukraine, the United Kingdom and throughout the United States. Learn more at  https://rakutenadvertising.com/. About Rakuten TV Rakuten TV is the first video-on-demand and live-streaming platform in Europe combining TVoD (Transactional Video-on-Demand), SVoD (Subscription Video-on-Demand), AVoD (Advertising Video-on-Demand) and FAST […]

[…] leader in the global television industry. TCL now operates in more than 160 markets around the world. The company specializes in the research, development, and manufacturing of consumer electronics products ranging from TVs, audio, home appliances, mobile devices, smart glasses, commercial displays, and more.  Visit the TCL website at https://www.tcl.com. Media Contact: Megan Hughes mhughes@magnite.com

[…] over time. Ideal for both casual and professional gamers, Blitz is revolutionizing the way we play and improve in the digital arena. For more information, please visit https://blitz.gg/. About Magnite We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats […]