In this Magnite Minute, Mark Douglas, President and CEO at Steelhouse explains how CTV gives marketers more precision when it comes to reaching their target audience. Instead of using content-driven strategies to decide where to invest video budgets, data-informed addressability through CTV allows advertisers to cherry pick which audiences they want to get in […]

Some of the common metrics used by brand advertisers include cost per completed view, number of households reached and impressions served.

More and more marketers are activating their upfronts buys programmatically.

Marketers buying addressable live linear TV alongside CTV, targeting the same strategic audience and putting controls in place to avoid duplication.

Verizon Media sees advertisers leverage CTV as part of their omnichannel strategies. CTV is driving a lift in conversions when combined with other formats.

Across industries, open-source communities have historically emerged to expedite the progress toward a common and widely beneficial goal. In fact, Elon Musk open-sourced all the patents for Tesla to accelerate the advent of sustainable transport. As he put it, “If we clear a path to the creation of compelling electric vehicles, but then lay intellectual […]

[…] take care not to assume a second-price auction as the default. As a trusted partner of advertisers, and their agencies, looking to take advantage of the premium content, reach, and addressability of CTV, Magnite is here to help bridge the gap.  To learn more about opportunities in CTV, reach out at contact@magnite. com. Points scored

[…] Toll-free number: (844) 875-6911 (for domestic callers) Direct dial number: (412) 902-6511 (for international callers) Passcode: Ask to join the Magnite conference call Simultaneous audio webcast: investor.magnite. com under “Events and Presentations”     Conference call replay   Toll-free number: (877) 344-7529 (for domestic callers) Direct dial number: (412) 317-0088 (for international callers) Passcode: […]

Over time, all TV content will be IP delivered, blurring the line between what we know now as traditional linear and what is streaming.

Empowers CTV and OTT Publishers to Maximize Yield by Unifying Direct and Programmatic Demand Global Publishers Among Users, Including Australia’s Seven West Media Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform, today launched the open beta of Unified Decisioning, a solution that empowers CTV and OTT publishers to maximize yield by removing the […]