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Understanding OTT Prime Time During Ramadan
Ramadan is prime time for advertisers to maximise brand impact on OTT.
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Ramadan is prime time for advertisers to maximise brand impact on OTT.
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A fragmented video ecosystem, new data protection legislation, and changing attitudes toward privacy are forcing advertisers to reevaluate their audience targeting strategies.
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Read about the four benefits that programmatic brings to CTV and why programmatic has become a more integral part of CTV buying strategy.
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Demand Manager helps publishers achieve scale without sacrificing control, and thrive alongside the walled gardens.
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CTV market is moving to first-price auctions. Here’s what buyers should know.
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Magnite caps off its merger by rebranding its two programmatic product offerings.
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To better support this goal, we’ve recently formed the Marketplace Activation team which spearheads premium marketplace initiatives across our buyer and seller teams.
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Read about how buyers benefit from curated access to quality DE&I publishers and approved third-party data providers of DE&I audiences.
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Discover how SpringServe’s Tiles solution allows media owners and advertisers to harness the power of the TV home screen.
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An insight into how buyers can navigate a fragmented media ecosystem with efficient and effective omnichannel media buying strategies.