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Press

Magnite signs agreement with NetMovies for CTV

Independent programmatic advertising platform starts managing ad placement in one of the main content distributors for Connected TV São Paulo, Brazil – July 26, 2021 — Magnite, the world’s largest independent omnichannel sell-side advertising platform, has signed an agreement with NetMovies, one of the main content distributors for connected TVs (CTV) operating in the country. […]

Blog

Advertising For the Greater Good

In this Magnite Minute, Amber Bracegirdle, Chief Brand Officer and Co-Founder of Mediavine speaks about how the company has used advertising to create positive change and shares advice for others in the ad space who are looking to undertake similar efforts.

Blog

Leveraging Dynamic Ad Solutions

Learn how advertisers can leverage dynamic ads in a multiscreen environment, and the results they’ve seen from doing so.

Blog

4 Immediate Benefits Programmatic Brings to CTV Ad Buying

As a global SSP, we’ve seen firsthand the surge in CTV ad dollars moving through programmatic pipes. Advertisers are embracing programmatic for its ease of use, agility, and data-driven buys. Programmatic essentially aims to solve for the linear TV processes that buyers have long complained about such as manual workflows, lack of addressability and limited […]

Press

Magnite Research Finds Americans Are Actively Planning Vacation Travel and CTV is Key to Reaching Travel Decision-Makers

Nearly 60% of those surveyed more likely to consider a travel brand advertised on CTV than on traditional TV NEW YORK — April 27, 2021 — Magnite (Nasdaq: MGNI), the world’s largest independent omnichannel sell-side advertising platform, released a study that surveyed over 900 American travel decision-makers about their vacation plans. The report, titled “The […]

Press

Magnite Research Finds 91% of TV Viewers in LATAM Watch Streaming TV Weekly

Magnite’s “CTV in LATAM: The Future Forward” study explores the evolving consumer attitudes and consumption trends around connected TV across Latin America SÃO PAULO, BRAZIL—April 20, 2021—Magnite (Nasdaq: MGNI), the world’s largest independent omnichannel sell-side advertising platform, released its “CTV in LATAM: The Future Forward” report. The study of over 4,000 consumers across the region’s […]

Blog

Are Upfronts on Their Way Out?

Mark Douglas, President and CEO at Steelhouse talks about why he believes the upfronts are becoming a less integral part of TV buying and selling.

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