As a global SSP, we’ve seen firsthand the surge in CTV ad dollars moving through programmatic pipes. Advertisers are embracing programmatic for its ease of use, agility, and data-driven buys. Programmatic essentially aims to solve for the linear TV processes that buyers have long complained about such as manual workflows, lack of addressability and limited […]

In this Magnite Minute, Mark Douglas, President and CEO at Steelhouse explains how CTV gives marketers more precision when it comes to reaching their target audience. Instead of using content-driven strategies to decide where to invest video budgets, data-informed addressability through CTV allows advertisers to cherry pick which audiences they want to get in […]

Mark Douglas, President and CEO at Steelhouse talks about why he believes the upfronts are becoming a less integral part of TV buying and selling.

Across industries, open-source communities have historically emerged to expedite the progress toward a common and widely beneficial goal. In fact, Elon Musk open-sourced all the patents for Tesla to accelerate the advent of sustainable transport. As he put it, “If we clear a path to the creation of compelling electric vehicles, but then lay intellectual […]

[…] take care not to assume a second-price auction as the default. As a trusted partner of advertisers, and their agencies, looking to take advantage of the premium content, reach, and addressability of CTV, Magnite is here to help bridge the gap.  To learn more about opportunities in CTV, reach out at contact@magnite. com. Points scored

Over time, all TV content will be IP delivered, blurring the line between what we know now as traditional linear and what is streaming.

In this Magnite Minute, Chris Signore, Vice President of Publisher Partnerships at Magnite, emphasizes the importance of maintaining a high-quality viewer experience when it comes to ad-supported CTV. Magnite’s platform helps publishers efficiently manage ad creative before it runs alongside their premium content from audio normalization to frequency capping to prevent repetitive ads. In […]

We are actively working with leading CTV publishers to develop tools that give them more oversight and control over how demand competes for their valuable inventory.

Last April, Telaria and Rubicon Project merged to become the largest independent SSP. Over the summer, we announced our new name: Magnite. Now, we’re unveiling the rebranding of our two platforms. Meet Magnite CTV and Magnite DV+. While we’re a fully unified company, the evolving nature of the programmatic market demands two distinct product offerings. […]

Magnite’s unique performance marketing marketplace allows performance marketers to better align their marketing efforts to sales targets.