Read about the four benefits that programmatic brings to CTV and why programmatic has become a more integral part of CTV buying strategy.

Data-informed addressability through CTV allows advertisers to cherry pick which audiences they want to get in front of.

Mark Douglas, President and CEO at Steelhouse talks about why he believes the upfronts are becoming a less integral part of TV buying and selling.

Demand Manager helps publishers achieve scale without sacrificing control, and thrive alongside the walled gardens.

CTV market is moving to first-price auctions. Here’s what buyers should know.

Over time, all TV content will be IP delivered, blurring the line between what we know now as traditional linear and what is streaming.

Magnite’s platform helps publishers efficiently manage ad creative before it runs alongside their premium content.

We are actively working with leading CTV publishers to develop tools that give them more oversight and control over how demand competes for their valuable inventory.

Magnite caps off its merger by rebranding its two programmatic product offerings.

Magnite’s unique performance marketing marketplace allows performance marketers to better align their marketing efforts to sales targets.