Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform, today announced it has been selected to extend programmatic automation to DIRECTV’s traditional television inventory.

Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform, and Primis, the leading Video Discovery platform for global publishers, today announced the launch of Sustainable Stream, a video marketplace that connects environmentally-conscious content creators with publishers and advertisers.

Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform, today announced it has certified Comscore, iSpot, Nielsen, Innovid, and VideoAmp across its CTV inventory to simplify measurement activation and facilitate more transparent programmatic transactions between buyers and sellers.

Collaboration pairs one of the world’s largest ACR datasets with the largest independent SSP NEW YORK – June 21, 2022 – Magnite (NASDAQ: MGNI), the world’s largest independent omnichannel sell-side advertising platform, today announced a multi-year deal with LG Ads Solutions, the connected TV and cross-screen advertising company. Magnite will have access to LG Ads […]

Magnite (Nasdaq: MGNI), the world’s largest independent omnichannel sell-side advertising platform, today released a study entitled “Live and Kicking: An In-Depth Look At Live Streaming in Australia” that found sports streamers are more responsive to advertising than traditional TV watchers.

Magnite (Nasdaq: MGNI), the world’s largest independent omnichannel sell-side advertising platform, today released a study entitled “Live and Kicking: An In-Depth Look At Live Streaming in New Zealand” that found sports streamers are more responsive to advertising than traditional TV watchers

Hear about Primis’ exciting initiative Sustainable Stream – bringing more eyeballs to sustainable content in a commercially viable way

Hear about Primis’ ambitions to make sustainability a key part of organizational standards with efforts such as the Sustainable Stream initiative

Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform, today announced it has been selected as one of the inaugural CTV platforms to support The Kroger Co.’s (NYSE: KR) retail media advertising business, Kroger Precision Marketing (KPM).

Group Black, one of the largest collectives of Black-owned media and diverse creators, and Magnite, (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform, today announced their collaboration to help Black-owned media scale their programmatic offerings.