CTV market is moving to first-price auctions. Here’s what buyers should know.

Magnite caps off its merger by rebranding its two programmatic product offerings.

To better support this goal, we’ve recently formed the Marketplace Activation team which spearheads premium marketplace initiatives across our buyer and seller teams.

Read about how buyers benefit from curated access to quality DE&I publishers and approved third-party data providers of DE&I audiences.

An insight into how buyers can navigate a fragmented media ecosystem with efficient and effective omnichannel media buying strategies.

Magnite Streaming, Magnite DV+ SSPs and SpringServe ad server to help deliver premium ad experiences and monetise display and video inventory programmatically Kuala Lumpur, Malaysia – July 25, 2024 – Magnite (Nasdaq: MGNI), the largest independent sell-side advertising company, announced that REV Media Group has selected Magnite’s full product suite to help streamline their programmatic […]

With so much fragmentation within the CTV and OTT space, content object signals have emerged as a game-changer for buyers seeking to navigate the evolving landscape. We’ve previously outlined the importance of content object signals and the challenges involved with sharing such signals. As media owners increasingly embrace and expand the availability of content object […]

Study examines the impact of advertising within premium streaming content  Mumbai – November 14, 2024 – Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today unveiled its latest research study, “Why Streaming TV Is a Must-Buy.” The research examines the impact of advertising within premium streaming content in India, revealing that ads in this […]

Magnite’s Buyer Lead for Australia shares some top tips for publishers looking to capture upcoming holiday spend.