Molotov is leveraging Magnite as their SSP & SpringServe as their ad server for their ad-supported streaming service Mango.

Magnite (NASDAQ: MGNI), the world’s largest independent omnichannel sell-side advertising platform, today announced that its programmatic addressable offering enabled Travel Texas to broaden their campaign footprint across key audience segments compared to OTT alone, driving overall incremental reach and growing their consumer pool by 21-35%.

Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, today announced a partnership with Mediaocean, the mission-critical platform for omnichannel advertising, to provide direct access to streaming and CTV inventory for local linear buyers.

Hear from VP of Data Science at Rise, Noa Keydar, on how Artificial intelligence and unique demand sources are fueling programmatic success.

Plex, the global ad-supported streaming media platform for movies, TV, and more, named Magnite as a preferred SSP.

Virgin Media is leveraging Magnite’s Streaming SSP to manage and monetise its FAST inventory on Virgin TV, with tools specifically built to support premium, long-form video and high-quality viewing experiences.

Publisher’s guide to The TradeDesk (TTD) OpenPath, their move to shut off Open Bidding (OB), and why SSPs are as important as ever.

Horizon Media discusses the developments in programmatic and how they balance various buying tactics to deliver maximum results for their clients.

Magnite spoke with MNTN’s Director of Content & Research Tim Edmundson to determine how MNTN transforms CTV challenges – like fragmentation – into growth opportunities with the help of Magnite.  

Solution enables video publishers to more intelligently integrate programmatic campaigns into their primary ad server NEW YORK – (March 3, 2022) – SpringServe, the leading independent TV ad serving platform, today announced the launch of BidLink. Bidlink is designed to communicate with a publisher’s primary ad server to send dynamic programmatic demand insights from integrated […]