Magnite, the world’s largest independent sell-side advertising platform, announced the acquisition of SpringServe, a leading ad serving platform for CTV.

Fox Corporation (Nasdaq: FOXA, FOX; “FOX” or the “Company”) today announced a partnership with Magnite (Nasdaq: MGNI), the world’s largest independent omnichannel sell-side advertising platform (SSP), to serve as the launch partner to power programmatic campaigns for OneFOX video inventory across the company’s leading entertainment, sports, streaming and news portfolio.

Magnite launched its research, “Streaming TV’s New Era,” at the Magnite Connect event in Singapore, where industry leaders gathered to discuss how these trends shape the advertising landscape in Southeast Asia.

Lewis Rothkopf, President of Martin, told us why they place a big focus on incrementality in order to provide unmatched value for their clients.

Initiative will help CTV publishers reach a new class of first-time TV buyers that value data-driven capabilities and brand safety

Magnite is shining a spotlight on six exceptional women who are making their mark in the ever-evolving ad tech landscape.

Hear about how LiveRamp’s identity framework is helping solve industry challenges, the importance of first party data, and the future of measurement

Magnite is the first SSP to share traffic shaping data with Greenbids to help inform efficient ad selection.

A fragmented video ecosystem, new data protection legislation, and changing attitudes toward privacy are forcing advertisers to reevaluate their audience targeting strategies.

Find out more about how WedoTV is expanding its AVOD services globally supported by SpringServe and Magnite in a Q&A with WedoTV.