To better support this goal, we’ve recently formed the Marketplace Activation team which spearheads premium marketplace initiatives across our buyer and seller teams.

Discover how McCain leverages Magnite supply with ACR data to reach and engage unique CTV audiences not accessible via linear.

It is important to understand your audience to effectively target and measure advertising campaigns.

With Magnite’s advanced technology and tools, RCTI+ successfully unlocked new advertiser demand through programmatic, accelerating monetization of live inventory. This resulted in increased ad revenue and bid opportunities. 

Study examines the impact of advertising within premium streaming content  Mumbai – November 14, 2024 – Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today unveiled its latest research study, “Why Streaming TV Is a Must-Buy.” The research examines the impact of advertising within premium streaming content in India, revealing that ads in this […]

Magnite caps off its merger by rebranding its two programmatic product offerings.

Maikel O’Hanlon, SVP of Performance Media and Innovation at Horizon Media, talks about the various benefits of accessing CTV inventory programmatically.

At Advertising Week NY 24, execs from Magnite, KINESSO, Samsung Ads, and Warner Bros. Discovery discussed the present and future data opportunities in streaming TV.

As media buyers continue to discover the opportunities in CTV to drive growth and unlock incremental reach, many are looking for streamlined access as well as accurate measurement and insights to make informed buying decisions. Download the case study to discover how financial services company Capital One – with their agency The7stars – leveraged CTV […]

With so much fragmentation within the CTV and OTT space, content object signals have emerged as a game-changer for buyers seeking to navigate the evolving landscape. We’ve previously outlined the importance of content object signals and the challenges involved with sharing such signals. As media owners increasingly embrace and expand the availability of content object […]