Magnite’s political offering delivers scale and efficiency for buyers.

What led SHE Media to create the Meaningful Marketplaces program to allocate more advertising dollars to minority-owned publishers.

This allows Magnite to start managing the placement of ads displayed in a catalog of ad-supported independent films, series and videos offered by NetMovies.

Read about the four benefits that programmatic brings to CTV and why programmatic has become a more integral part of CTV buying strategy.

Nearly 60% of those surveyed more likely to consider a travel brand advertised on CTV than on traditional TV

Magnite’s “CTV in LATAM: The Future Forward” study explores the evolving consumer attitudes and consumption trends around connected TV across Latin America

Read on to learn more from Jacqueline, Rebecca, and Koharu about where they draw inspiration, the importance of leadership and taking risks, and important advice they’ve received that’s brought them to where they are today.

More and more marketers are activating their upfronts buys programmatically.

Marketers buying addressable live linear TV alongside CTV, targeting the same strategic audience and putting controls in place to avoid duplication.

CTV market is moving to first-price auctions. Here’s what buyers should know.