GMCVB keeps travel dreams alive in “Miami Shines” tourism recovery video ad campaign

Magnite worked with VisionPoint and the UNC System to launch a campaign that reached their specific audiences with precise targeting through OTT and OLV.

Advertisers can take advantage of Magnite’s Audience Management Engine to precisely target unique audience segments at scale.

With added support and hands-on service from Magnite’s expert team, Granite sourced more demand and maximized its revenue and overall yield. 

Discover how Adasta Media leveraged Magnite’s Demand Manager A/B testing tool to automate Prebid wrapper optimization and increase revenue.

Find out how Business Insider leveraged multi-format functionality to increase bid request CPMs and streamline supply onboarding.

We caught up with Marshall Dungan, senior producer at SXSW’s Commercial Content department, to discuss how SXSW used SpringServe’s Inventory Router to reinvent ad delivery on their app. 

With CTV, the landscape, the audience takes control of the viewing environment, which changes things from the traditional TV experience

Here’s a breakdown of CTV and audio programmatic’s similarities and differences — and how their crossover can be used to improve audio media planning to achieve more efficient and impactful outcomes.

Magnite and OpenAP’s deep partnership simplifies the audience activation process, enabling buyers to quickly integrate and extend their campaigns across different media types.