In search for simplified media buying in a shifting landscape buyers are leveraging powerful data and efficient workflows to succeed.

The real strength of the open internet lies in a vibrant tapestry of publishers, each reaching unique audiences and offering valuable content. The focus shouldn’t be on pitting publishers against each other but on building a strong, collaborative environment. 

Discover how media buyers can adapt to audience addressability changes via new & existing ways to reach audiences efficiently and effectively.

This 5 minute video covers alternative cookieless audience solutions for data activation, including data matching through clean rooms, extended IDs, and standardized data classification.

Magnite Access is an omnichannel audience product suite simplifying how media owners and their advertisers can maximize their data assets.

We spoke with Amit Grover of Quizlet about how AI and programmatic are enhancing the e-learning experience and helping brands reach Gen Z.

The dramatic growth in streaming consumption and desire for addressability has resulted in advanced TV’s recent acceleration. Learn about advanced TV solutions enabling advertisers to efficiently and effectively reach consumers.

Privacy-first, collaborative solutions will be the future of identity and addressability on the open internet.

Magnite (Nasdaq: MGNI), the world’s largest independent sell side advertising platform, announced today a collaboration with Samsung Ads, a leading provider of advanced TV advertising powered by the largest global source of TV data.

Using Vendor Marketplace, BigAds was able to open up its creative services marketplace to more than 180 advertisers, creating a valuable new revenue stream.