Magnite (Nasdaq: MGNI), the world’s largest independent sell side advertising platform, announced today a collaboration with Samsung Ads, a leading provider of advanced TV advertising powered by the largest global source of TV data.

Exclusive integrations have maximized working media for publishers and enabled GroupM clients to realize incremental value across omnichannel media buys including CTV, digital video and display NEW YORK – (June 22, 2022) – Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform, and GroupM, today announced exceptional initial results for GroupM’s Premium Marketplace. The […]

At AVIA’s Future of Video India, Magnite joined industry leaders from Airtel Ads, Amplifi India at Dentsu International, SonyLIV and Finecast India to discuss the potential of OTT & CTV advertising across omnichannel campaigns and how it complements linear TV advertising. 

Collaboration pairs one of the world’s largest ACR datasets with the largest independent SSP NEW YORK – June 21, 2022 – Magnite (NASDAQ: MGNI), the world’s largest independent omnichannel sell-side advertising platform, today announced a multi-year deal with LG Ads Solutions, the connected TV and cross-screen advertising company. Magnite will have access to LG Ads […]

A recap of key themes from AdWeek Europe 2022 including the future of addressability, closer ties between buyers and sellers, and much more.

Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform, today announced it has certified Comscore, iSpot, Nielsen, Innovid, and VideoAmp across its CTV inventory to simplify measurement activation and facilitate more transparent programmatic transactions between buyers and sellers.

Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform, and Primis, the leading Video Discovery platform for global publishers, today announced the launch of Sustainable Stream, a video marketplace that connects environmentally-conscious content creators with publishers and advertisers.

From our clients and partners at Magnite’s eMpower digital event, here are some key trends to note for 2022 and how the industry is adjusting to our new paradigm. 

Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform, today announced it has been selected to extend programmatic automation to DIRECTV’s traditional television inventory.

Joseph Hirsch, general manager at SpringServe, joined Magnite’s Matt McLeggon, SVP, advanced solutions and Travis Hockersmith, VP of platform+ at VIZIO, during this year’s AdExchanger Programmatic I/O Event to discuss how innovations to the CTV user experience can enhance content discovery and advertising receptiveness.