Read about the four benefits that programmatic brings to CTV and why programmatic has become a more integral part of CTV buying strategy.

CTV market is moving to first-price auctions. Here’s what buyers should know.

Magnite caps off its merger by rebranding its two programmatic product offerings.

To better support this goal, we’ve recently formed the Marketplace Activation team which spearheads premium marketplace initiatives across our buyer and seller teams.

Read about how buyers benefit from curated access to quality DE&I publishers and approved third-party data providers of DE&I audiences.

With so much fragmentation within the CTV and OTT space, content object signals have emerged as a game-changer for buyers seeking to navigate the evolving landscape. We’ve previously outlined the importance of content object signals and the challenges involved with sharing such signals. As media owners increasingly embrace and expand the availability of content object […]

Study examines the impact of advertising within premium streaming content  Mumbai – November 14, 2024 – Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today unveiled its latest research study, “Why Streaming TV Is a Must-Buy.” The research examines the impact of advertising within premium streaming content in India, revealing that ads in this […]

SHE Media used Magnite’s Preferred Price Reduction (PPR) technology to develop bespoke programs that addressed a variety of buyer needs and priorities.

Find out how buyers can translate election buzz into political advertising success from Magnite, Spectrum Reach, and Powers Interactive.

. Content and ad creative metadata has a key part to play in ad serving innovations such as SpringServe’s BingeWatcher product, which automates the creative review process to improve ad experiences and drive campaign success.