Discover how Samsung Ads capitalize on the power of programmatic through the GroupM Premium Marketplace, powered by Magnite.

Seasoned Data Engineers Join Leading Independent SSP

Advertisers can now buy Samsung TV Plus inventory programmatically in Singapore, the Philippines, and Thailand through Magnite Singapore, January 15, 2024: Magnite (Nasdaq: MGNI), the largest independent sell side advertising company, announced it has strengthened its partnership with Samsung Ads to power programmatic advertising on Samsung TV Plus inventory in Singapore, the Philippines and Thailand […]

Joseph Hirsch, general manager at SpringServe, joined Magnite’s Matt McLeggon, SVP, advanced solutions and Travis Hockersmith, VP of platform+ at VIZIO, during this year’s AdExchanger Programmatic I/O Event to discuss how innovations to the CTV user experience can enhance content discovery and advertising receptiveness.

Here’s how buyers can navigate the realm of OLV inventory, particularly in the wake of the IAB’s amended Video Ad Format Guidelines.

Read more about the Czech Ad ID and how Czech Publisher Exchange are leading the way for ad targeting standards in the Czech online market

An integrated SSP and ad server approach delivers transparent, efficient, and performant access to inventory for buyers, support controls for sellers, and powers thoughtfully crafted ad experiences for consumers.

By leveraging Magnite’s ClearLine platform and IRIS-enabled™ Contextual Segments, brands can seamlessly align their ads with the themes and moods viewers are already engaged with. In a high-stakes season, combining content with context is a powerful way to capture attention, drive relevance, and create lasting brand impact.

In this Magnite Minute, Amber Bracegirdle, Chief Brand Officer and Co-Founder of Mediavine speaks about how the company has used advertising to create positive change and shares advice for others in the ad space who are looking to undertake similar efforts.

Verizon Media sees advertisers leverage CTV as part of their omnichannel strategies. CTV is driving a lift in conversions when combined with other formats.