Our research reported half of the population have increased their OTT usage during the pandemic, with 74% preferring ad-funded video content.

Discover how Samsung Ads capitalize on the power of programmatic through the GroupM Premium Marketplace, powered by Magnite.

By leveraging Magnite’s ClearLine platform and IRIS-enabled™ Contextual Segments, brands can seamlessly align their ads with the themes and moods viewers are already engaged with. In a high-stakes season, combining content with context is a powerful way to capture attention, drive relevance, and create lasting brand impact.

Partnership will see GroupM consolidate omnichannel media buys across CTV, digital video, and display within Magnite in the US and Canada

Learn how advertisers can leverage dynamic ads in a multiscreen environment, and the results they’ve seen from doing so.

Read more about the Czech Ad ID and how Czech Publisher Exchange are leading the way for ad targeting standards in the Czech online market

Here’s how buyers can navigate the realm of OLV inventory, particularly in the wake of the IAB’s amended Video Ad Format Guidelines.

We are actively working with leading CTV publishers to develop tools that give them more oversight and control over how demand competes for their valuable inventory.

Expands scope to include LATAM inventory, podcasts, and live sports in streaming NEW YORK — October 23, 2024 — Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, and Disney have announced a two-year deal extension. As the relationship grows into its sixth year, Magnite continues to be Disney’s preferred supply-side technology partner. Disney leverages […]

Discover how SpringServe’s Tiles solution allows media owners and advertisers to harness the power of the TV home screen.