Data-informed addressability through CTV allows advertisers to cherry pick which audiences they want to get in front of.

Mark Douglas, President and CEO at Steelhouse talks about why he believes the upfronts are becoming a less integral part of TV buying and selling.

Verizon Media sees advertisers leverage CTV as part of their omnichannel strategies. CTV is driving a lift in conversions when combined with other formats.

Over time, all TV content will be IP delivered, blurring the line between what we know now as traditional linear and what is streaming.

Magnite’s platform helps publishers efficiently manage ad creative before it runs alongside their premium content.

We are actively working with leading CTV publishers to develop tools that give them more oversight and control over how demand competes for their valuable inventory.

While there are still challenges to work out with regards to measurement between linear TV and streaming TV, holistic measurement can be done.

Magnite’s unique performance marketing marketplace allows performance marketers to better align their marketing efforts to sales targets.

Why is CTV advertising is a better value for DTC brands than inexpensive social media advertising?

日本では、ライブ配信が成長しています。視聴者は、人気テレビドラマ、スポーツ中継など、あらゆる種類のコンテンツをインターネット接続を介して消費するようになっています。ライブ配信では、視聴者が比較的広告を受け入れやすく、ブランドにとって、視聴者にリーチしやすくなる新たな機会が生まれつつあります。このセッションでは、マグナイトのデマンドファシリテーション マネージャーである増原　亜沙子が、ライブ配信の広告力について、またブランドにとっての価値について、業界トップのプロフェッショナルメンバーと共に講演を行います。