Our EMEA experts share our key 2023 predictions and provide guidance as you navigate the ever-changing media and advertising landscape. 

Nestlé LACTOGROW Indonesia worked with Magnite to launch a programmatic OTT campaign to grow brand awareness and purchase behaviour for their nutritious growth milk category.

Magnite (Nasdaq: MGNI), the world’s largest independent omnichannel sell-side advertising platform, today released a study entitled “India Embraces the Streaming Era” that found ads on streaming platforms capture more attention than ads on social media.

Read how publishers are using Unified Pricing Rules (UPRs) the save time managing price floors across UIs whilst driving revenue lift.

Here are four takeaways for advertisers to keep engaged with voters from now until Election Day.

The flexible feature puts spend tracking powers at publishers’ fingertips with an intuitive UI.

L’Oreal Singapore worked with Magnite to launch an OTT campaign to generate greater brand awareness for their range of Extraordinary Oil Hair products.

Horizon Media discusses the developments in programmatic and how they balance various buying tactics to deliver maximum results for their clients.

CH Media will leverage the Magnite SSP and SpringServe ad server to monetize its video inventory across CTV, online video (OLV), and mobile.

Our research reported half of the population have increased their OTT usage during the pandemic, with 74% preferring ad-funded video content.