Why using behavioral and contextual targeting to reach multicultural audiences needs to be supplemented with other strategies to be successful.

Magnite developed the first performance marketing marketplace to help these brands access CTV inventory at scale.

Magnite launched its research, “Streaming TV’s New Era,” at the Magnite Connect event in Singapore, where industry leaders gathered to discuss how these trends shape the advertising landscape in Southeast Asia.

Here are five key takeaways from Magnite’s research, “Streaming TV’s New Era,” to help brands and advertisers optimize their media campaigns to seize SEA’s streaming opportunity.

What led OneFOX to be able to streamline the buying process across all formats, particularly long-form, streaming video.

At Magnite Connect Indonesia, hundreds of industry professionals gathered to hear experts on topics from reaching the omnichannel consumer, unlocking the value of data and leveraging OTT’s rising popularity in the post analogue switch-off world. 

株式会社PORTO代表取締役 吉田 大樹氏との対談。ユーザーへの適切なコンテンツ配信から効果測定まで、PORTO DSPが日本のライブストリーミングインベントリにもたらすブランド価値について紹介します。

サッポロビール株式会社ビール＆RTD事業部メディア統括グループ デジタル担当の堀内 也実氏との対談。ROI促進におけるターゲティング、タイミング、クリエイティビティの重要性、日本のライブストリーミング領域で広告効果を最大化するための手段など、ライブストリーミングがブランドにもたらす価値や、その役割に関して議論します。

Marketers buying addressable live linear TV alongside CTV, targeting the same strategic audience and putting controls in place to avoid duplication.

[…] leader in the global television industry. TCL now operates in more than 160 markets around the world. The company specializes in the research, development, and manufacturing of consumer electronics products ranging from TVs, audio, home appliances, mobile devices, smart glasses, commercial displays, and more.  Visit the TCL website at https://www.tcl.com. Media Contact: Megan Hughes mhughes@magnite.com