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Content object signals: Aligning inventory transparency, data-driven buying, and yields
Content object signals can fuel efficient and effective programmatic CTV buying for buyers that can positively impact yields for media owners.
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Blog
Content object signals can fuel efficient and effective programmatic CTV buying for buyers that can positively impact yields for media owners.
Press
Magnite will provide video buyers with measurement capabilities based on Attain’s real-time commerce data.
Press
Magnite announced a global partnership with Scope3 to make carbon emissions data available across Magnite’s extensive omnichannel inventory.
Press
Magnite (Nasdaq: MGNI), the world’s largest independent omni-channel sell side advertising company, has been chosen by Foxtel Media to enable programmatic advertising on BINGE’s ad-supported tier BINGE Basic. As the initial exclusive programmatic launch partner, Magnite will provide advertisers with access to BINGE Basic’s premium inventory across connected TV (CTV) and over-the-top (OTT) platforms.
Press
Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, announced that it has partnered with Snowflake, the Data Cloud company.
Press
Magnite released its latest streaming research study for Indonesia that finds ad-supported streaming in Indonesia continues to gain momentum.
Blog
Magnite is shining a spotlight on six exceptional women who are making their mark in the ever-evolving ad tech landscape.
Blog
Here are five practical, tangible tips on what brands can do now to prepare for a cookieless future.
Blog
Discover how Samsung Ads capitalize on the power of programmatic through the GroupM Premium Marketplace, powered by Magnite.
Blog
Magnite sat down with industry experts from The Trade Desk, WeTV iflix and iQIYI to discuss the future of the AVOD model.