Magnite spoke with MNTN’s Director of Content & Research Tim Edmundson to determine how MNTN transforms CTV challenges – like fragmentation – into growth opportunities with the help of Magnite.  

Learn from Brightline how the shoppable CTV opportunity is developing with interactive ad formats that drive engagement online and in-store.

MILAN, ITALY – July 3, 2024 – Magnite (NASDAQ:MGNI), the largest independent sell-side advertising company, today announced that CairoRCS Media, one of the largest Italian communication groups, is implementing Demand Manager to more effectively monetise their display and video inventory programmatically. Built on Prebid technology, Demand Manager empowers leading publishers with tools and insights to […]

Using Vendor Marketplace, BigAds was able to open up its creative services marketplace to more than 180 advertisers, creating a valuable new revenue stream.

Magnite’s centralized access to a broad mix of premium publishers made it possible to layer on data segments and reach a targeted audience of avid gamers and e-sports fans. 

Magnite is one of the first SSPs to join Amazon Ads’ Certified Supply Exchange Program. As a Certified Supply Exchange SSP, Magnite is collaborating closely with Amazon Ads to deliver premium deals that drive results for buyers and unlock new opportunities for sellers. 

An integrated SSP and ad server approach delivers transparent, efficient, and performant access to inventory for buyers, support controls for sellers, and powers thoughtfully crafted ad experiences for consumers.

With Magnite’s advanced technology and tools, RCTI+ successfully unlocked new advertiser demand through programmatic, accelerating monetization of live inventory. This resulted in increased ad revenue and bid opportunities. 

German-based FAST and AVOD service expands its programmatic OTT advertising capabilities Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform, has entered into a strategic collaboration with rlaxx TV, an ad-supported VOD service available in 26 countries. As part of the deal, rlaxx TV will utilize Magnite’s technology to manage its OTT inventory across […]

The research finds that 78% of TV viewers in the Nordics are watching streaming TV and that it is now the most-watched form of TV in Denmark, Finland, Norway, and Sweden.