Data-informed addressability through CTV allows advertisers to cherry pick which audiences they want to get in front of.

Some of the common metrics used by brand advertisers include cost per completed view, number of households reached and impressions served.

Google is no longer going to use its billions of logged-in users to oppress the rest of the Internet.

More and more marketers are activating their upfronts buys programmatically.

Marketers buying addressable live linear TV alongside CTV, targeting the same strategic audience and putting controls in place to avoid duplication.

Verizon Media sees advertisers leverage CTV as part of their omnichannel strategies. CTV is driving a lift in conversions when combined with other formats.

Demand Manager helps publishers achieve scale without sacrificing control, and thrive alongside the walled gardens.

CTV market is moving to first-price auctions. Here’s what buyers should know.

Deal Creates Largest Independent CTV & Video Advertising Platform

Over time, all TV content will be IP delivered, blurring the line between what we know now as traditional linear and what is streaming.