CTV market is moving to first-price auctions. Here’s what buyers should know.

Read about how buyers benefit from curated access to quality DE&I publishers and approved third-party data providers of DE&I audiences.

Magnite released its latest research study, “Streaming TV’s New Era: How Ads Are Powering Streaming’s Future in New Zealand. » The study finds that ad-supported streaming is gaining momentum in New Zealand and 65% of TV viewers tune in to ad-supported streaming services.

Our recent research, ‘Streaming TV’s New Era,’ highlights how consumer viewing habits are reshaping the landscape and how ads power streaming’s future in Australia and New Zealand.

Anne-Marie, our Commercial Counsel, takes us through a typical day in her life in Magnite’s New York office.

Magnite (Nasdaq: MGNI), the world’s largest independent omnichannel sell-side advertising platform, has released new research, “Live and Kicking: An In-Depth Look At Live Streaming” that found broad adoption of live streaming TV among OTT and CTV viewers across all age groups in Australia and New Zealand along with high receptivity to advertising.

At New York’s Advertising Week, Magnite took center stage, participating in a range of panel discussions on how audience behaviors, evolving technologies, and new industry standards are driving digital’s next era. Here are standout insights from AdWeek 2023.

Missed this year’s AdWeek Europe? Tim Rudder, reflects on some key themes such as identity, the omnichannel challenge, the continued rise of CTV, and distils the content into some critical recommendations for media buyers for the year ahead.

Evan, our director of strategic partnerships, takes us through a typical day in his life in Magnite’s Broomfield, Colorado, office. 

Machine Learning Wrapper Optimization, Demand Manager’s new feature, gives publishers the tools to better optimize wrapper settings.