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Guiding buyers: Through the omnichannel media selection box
An insight into how buyers can navigate a fragmented media ecosystem with efficient and effective omnichannel media buying strategies.
321 results found
Blog
An insight into how buyers can navigate a fragmented media ecosystem with efficient and effective omnichannel media buying strategies.
Press
New Ad Agency Partners Including GSD&M, Horizon Media, Omnicom Media Group Germany, and Stagwell Brand X Performance Network Are Leveraging ClearLine to Buy Premium Streaming Inventory
Press
Quigley-Simpson selects Magnite as preferred SSP; signs upfront-style omnichannel commitment, with a focus on CTV
Press
Brightcove Inc. (NASDAQ: BCOV), the most trusted streaming technology company in the world, today announced it has entered into a strategic relationship with Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform.
Press
TMB (Trusted Media Brands), the leading community-driven entertainment company, has selected Magnite’s Demand Manager as its pre-bid wrapper solution. TMB leverages Magnite as one of its preferred omnichannel sell-side platforms (SSPs). SpringServe, now part of Magnite, will serve as TMB’s ad server of record for OTT video content.
Press
Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today announced it will power the delivery of advertising on United Airlines’ inflight personal device entertainment (PDE) platform.
Press
Exclusive integrations have maximized working media for publishers and enabled GroupM clients to realize incremental value across omnichannel media buys including CTV, digital video and display NEW YORK – (June 22, 2022) – Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform, and GroupM, today announced exceptional initial results for GroupM’s Premium Marketplace. The […]
Press
NEW YORK – December 20, 2022 – SpringServe, the leading independent ad serving platform now part of Magnite (NASDAQ: MGNI), announced today that FuboTV (NYSE: FUBO), the leading sports-first live TV streaming platform, will now add the SpringServe platform to its ad serving stack. The move is part of FuboTV’s continued focus on optimizing its […]
Press
Solution enables video publishers to more intelligently integrate programmatic campaigns into their primary ad server NEW YORK – (March 3, 2022) – SpringServe, the leading independent TV ad serving platform, today announced the launch of BidLink. Bidlink is designed to communicate with a publisher’s primary ad server to send dynamic programmatic demand insights from integrated […]
Press
Seasoned Data Engineers Join Leading Independent SSP