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How SHE Media’s Meaningful Marketplaces Aims to Support Underrepresented Publishers
What led SHE Media to create the Meaningful Marketplaces program to allocate more advertising dollars to minority-owned publishers.
195 results found
Blog
What led SHE Media to create the Meaningful Marketplaces program to allocate more advertising dollars to minority-owned publishers.
Blog
A fragmented video ecosystem, new data protection legislation, and changing attitudes toward privacy are forcing advertisers to reevaluate their audience targeting strategies.
Blog
A better identity model will be achieved when the consumer is at the core of everything companies build.
Press
This allows Magnite to start managing the placement of ads displayed in a catalog of ad-supported independent films, series and videos offered by NetMovies.
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I am happy to announce that Magnite has closed its acquisition of SpotX, creating the largest independent CTV and video advertising platform.
Press
Nearly 60% of those surveyed more likely to consider a travel brand advertised on CTV than on traditional TV
Press
Magnite’s “CTV in LATAM: The Future Forward” study explores the evolving consumer attitudes and consumption trends around connected TV across Latin America
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Google is no longer going to use its billions of logged-in users to oppress the rest of the Internet.
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More and more marketers are activating their upfronts buys programmatically.
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Marketers buying addressable live linear TV alongside CTV, targeting the same strategic audience and putting controls in place to avoid duplication.