Marketers buying addressable live linear TV alongside CTV, targeting the same strategic audience and putting controls in place to avoid duplication.

Maikel O’Hanlon, SVP of Performance Media and Innovation at Horizon Media, talks about the various benefits of accessing CTV inventory programmatically.

It is important to understand your audience to effectively target and measure advertising campaigns.

Magnite’s “CTV in LATAM: The Future Forward” study explores the evolving consumer attitudes and consumption trends around connected TV across Latin America

Nearly 60% of those surveyed more likely to consider a travel brand advertised on CTV than on traditional TV

This allows Magnite to start managing the placement of ads displayed in a catalog of ad-supported independent films, series and videos offered by NetMovies.

44% of cable subscribers said they would cancel cable if they could get access to live streamed sports and events

Live Stream Acceleration (LSA), helps CTV publishers optimize their live inventory programmatically and more effectively monetize supply.

Magnite will open source PPI so that publishers of all sizes can deploy, configure, and optimize their own Prebid-based header bidding solution

Self-service solution enables buyers to create multi-publisher PMPs for omnichannel inventory including online video, display, mobile and audio