Missed this year’s AdWeek Europe? Tim Rudder, reflects on some key themes such as identity, the omnichannel challenge, the continued rise of CTV, and distils the content into some critical recommendations for media buyers for the year ahead.

Magnite DMP is a data management platform that enables publishers to build and deliver precise audiences based on their first-party data.

Magnite’s audience research  “Decoding the Connected Indonesian Consumer” with Milieu Insights dived into key consumer media behavior and ad preferences in Indonesia to inform marketers on the best way forward. 

Matthew, our senior manager of advanced solutions, takes us through a typical day in his life. 

Magnite’s Chris Signore spoke to Travis Hockersmith, Group Vice President of Platform+ at VIZIO, about the importance and future of native ads in CTV.

Here’s a look at how Magnite works with various publishers to help them scale and monetize their inventory in the surging streaming market. 

Control Center streamlines integrations with Yahoo ConnectID and Epsilon PubLink to enhance addressability and boost ad revenue seamlessly.

Molotov is leveraging Magnite as their SSP & SpringServe as their ad server for their ad-supported streaming service Mango.

Read how advertisers can leverage Captify Search Intelligence data to fine-tune their programmatic campaigns within Magnite’s CTV inventory.

At Magnite Connect Indonesia, hundreds of industry professionals gathered to hear experts on topics from reaching the omnichannel consumer, unlocking the value of data and leveraging OTT’s rising popularity in the post analogue switch-off world.