Hear about how LiveRamp’s identity framework is helping solve industry challenges, the importance of first party data, and the future of measurement

Collaboration pairs one of the world’s largest ACR datasets with the largest independent SSP NEW YORK – June 21, 2022 – Magnite (NASDAQ: MGNI), the world’s largest independent omnichannel sell-side advertising platform, today announced a multi-year deal with LG Ads Solutions, the connected TV and cross-screen advertising company. Magnite will have access to LG Ads […]

Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform, today announced it has certified Comscore, iSpot, Nielsen, Innovid, and VideoAmp across its CTV inventory to simplify measurement activation and facilitate more transparent programmatic transactions between buyers and sellers.

Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform, today announced it has been selected to extend programmatic automation to DIRECTV’s traditional television inventory.

The acquisition of Carbon & Nth Party accelerates our ability to bring audience creation tools and our audience marketplace to publishers and advertisers.

Live Stream Acceleration (LSA), helps CTV publishers optimize their live inventory programmatically and more effectively monetize supply.

44% of cable subscribers said they would cancel cable if they could get access to live streamed sports and events

What led SHE Media to create the Meaningful Marketplaces program to allocate more advertising dollars to minority-owned publishers.

The Vietnamese have embraced OTT, with AVOD as the most popular method of OTT viewership: 74% prefer a free-streaming or ad-lite platform.

fuboTV, the leading sports-first live TV streaming platform, has selected Magnite to serve as its preferred sell-side platform (SSP).