We caught up with Marshall Dungan, senior producer at SXSW’s Commercial Content department, to discuss how SXSW used SpringServe’s Inventory Router to reinvent ad delivery on their app. 

Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, and SpringServe, the leading independent ad serving platform now part of Magnite, today announced that Visoon will complement their existing ad tech stack with Magnite and SpringServe to enable more efficient transactions across CTV and Big-Screen video.

Jessica, our director of product management, takes us through a typical day in her life in Magnite’s New York office. 

Here’s what differentiates programmatic ad buying in streaming and how it’s helping all digital media level up. 

TransUnion (NYSE: TRU) and Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, are expanding their TruAudience® Data Marketplace partnership beyond connected TV (CTV)

New Ad Agency Partners Including GSD&M, Horizon Media, Omnicom Media Group Germany, and Stagwell Brand X Performance Network Are Leveraging ClearLine to Buy Premium Streaming Inventory

Magnite spoke with Odeeo’s CEO, Amit Monheit, about how and why brands should consider reaching engaged consumers with an in-game audio advertising strategy.  

Built on Magnite’s proven technologies in deal-driven video, ClearLine significantly increases spend going towards working media, makes it easier for sellers and agencies to securely share data, and helps Magnite publishers generate more revenue and develop new sources of unique demand.

Magnite (NASDAQ:MGNI), the world’s largest independent sell-side advertising platform, today announced the appointment of David Buonasera as its Chief Technology Officer.

株式会社PORTO代表取締役 吉田 大樹氏との対談。ユーザーへの適切なコンテンツ配信から効果測定まで、PORTO DSPが日本のライブストリーミングインベントリにもたらすブランド価値について紹介します。