Initiative will help CTV publishers reach a new class of first-time TV buyers that value data-driven capabilities and brand safety

As niche streamers continue to build viewership and momentum, here’s why advertisers should take note. 

BidLink solution within Magnite’s SpringServe ad server to support WeTV in scaling programmatically Singapore – December 3, 2024 – Magnite (Nasdaq: MGNI), the largest independent sell-side advertising company, announced that WeTV has selected Magnite’s ad tech stack to enhance monetisation of its video inventory. WeTV will leverage the BidLink solution within Magnite’s SpringServe ad server […]

Hear from VP of Data Science at Rise, Noa Keydar, on how Artificial intelligence and unique demand sources are fueling programmatic success.

An integrated SSP and ad server approach delivers transparent, efficient, and performant access to inventory for buyers, support controls for sellers, and powers thoughtfully crafted ad experiences for consumers.

Expanded Partnership Extends Automated Advertising Capability Across Spectrum’s Linear and Streaming TV Inventory NEW YORK – June 18, 2024 – Magnite (NASDAQ:MGNI), the world’s largest independent sell-side advertising company, and Spectrum Reach®, the advertising sales business of Charter Communications, Inc., today announced an expanded partnership that enhances programmatic ad-buying access across Spectrum Reach’s extensive library […]

New solutions like Universal IDs and ID “Bridging” are emerging in this cookieless future – however, these new solutions bring challenges around transparency and responsible application.  

Hear how Warner Brothers Discovery are unlocking the power of ad supported streaming whilst ensuring a great omnichannel user experience

Magnite’s custom technology solutions will streamline access to the largest audio and podcast publisher in the U.S. 

Discover the key questions to consider when appraising video ad servers’ ability to provide transparent and quality ad experiences.