The real strength of the open internet lies in a vibrant tapestry of publishers, each reaching unique audiences and offering valuable content. The focus shouldn’t be on pitting publishers against each other but on building a strong, collaborative environment. 

Here are some of the ways Magnite helps Roku establish a more direct path to advertisers and empowers them with audience and identity solutions fit for streaming. 

Read how automated content review tool BingeWatcher helps publishers scale and make political ad dollars go further.

Ajey, one of our Data Scientists, takes us through a typical day in his life in Magnite’s Los Angeles office.

Partnership provides advertisers access to new ultra-premium TV inventory SINGAPORE – April 10, 2024 – Hoppr, a CTV platform delivering premium TV ad space with a “first in market” guaranteed view, today announced they are working with Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, to provide local buyers access to a new type […]

Read more about the Czech Ad ID and how Czech Publisher Exchange are leading the way for ad targeting standards in the Czech online market

Magnite’s Match technology is paving the way for brands and publishers to activate their own first-party data on their own terms and unlock greater value for their content. 

In search for simplified media buying in a shifting landscape buyers are leveraging powerful data and efficient workflows to succeed.

Here are a few ways marketers can best engage with live-streaming audiences and expand their brand.

While the future of identity is cookie-less, independent adtech isn’t going anywhere.