Read how native ads innovation is providing natural spaces for advertisers to reach audiences across ad-supported and subscription services.

Read how our yield optimization partners seamlessly enable publishers to maximize yield with optimal user experiences via Control Center.

We spoke with Amit Grover of Quizlet about how AI and programmatic are enhancing the e-learning experience and helping brands reach Gen Z.

LONDON – February 16, 2023 – SpringServe, the leading independent TV ad serving platform now part of Magnite (Nasdaq: MGNI), today announced that Rakuten Advertising has adopted the SpringServe Tiles solution to strengthen the impact of ad-supported campaigns on Rakuten TV. As one of the leading VOD platforms in Europe combining TVOD, SVOD and AVOD services, […]

Joseph Hirsch, general manager at SpringServe, joined Magnite’s Matt McLeggon, SVP, advanced solutions and Travis Hockersmith, VP of platform+ at VIZIO, during this year’s AdExchanger Programmatic I/O Event to discuss how innovations to the CTV user experience can enhance content discovery and advertising receptiveness.

LADbible is using Demand Manager’s Control Center to seamlessly integrate Browsi Lite for ad personalization and increase won impressions.

Demand Server streamlines publishers’ integration with Prebid Server with the control, insights and optimization tools to grow ad revenue.

Our recent research, ‘Streaming TV’s New Era,’ highlights how consumer viewing habits are reshaping the landscape and how ads power streaming’s future in Australia and New Zealand.

At New York’s Advertising Week, Magnite took center stage, participating in a range of panel discussions on how audience behaviors, evolving technologies, and new industry standards are driving digital’s next era. Here are standout insights from AdWeek 2023.

NEW YORK – October 20, 2022 – SpringServe, the leading independent TV ad serving platform, today announced that VIZIO will be leveraging the SpringServe Tiles solution to enhance the content discovery experience across VIZIO SmartCast for millions of users in the US. Building on its mission to deliver immersive entertainment through cutting-edge smart TVs and ad-supported […]