Joseph Hirsch, general manager at SpringServe, joined Magnite’s Matt McLeggon, SVP, advanced solutions and Travis Hockersmith, VP of platform+ at VIZIO, during this year’s AdExchanger Programmatic I/O Event to discuss how innovations to the CTV user experience can enhance content discovery and advertising receptiveness.

Find out more about how WedoTV is expanding its AVOD services globally supported by SpringServe and Magnite in a Q&A with WedoTV.

Magnite spoke to leaders from True Digital, South China Morning Post and Publicis Media Precision to explore what’s next for data-driven advertising in a rapidly evolving identity landscape in the APAC region.

Find out more about how publishers can forge more intelligent, direct paths to buyers with 1st party data and models such as seller defined audiences.

Magnite (Nasdaq: MGNI), the largest independent sell side advertising platform, announced today that it has signed with NewsGuard, an organization that rates news sources for credibility and transparency, as part of its ongoing commitment to brand safety and inventory quality

Magnite is launching Deal Discovery, a self-service product that facilitates PMP deal creation.

In the face of a number of market shifts – including the deprecation of third party cookies, the power of contextual-based identity solutions, and increasing demand for privacy respecting ads – ad routers can deliver enhanced, privacy compliant and effective custom ad experiences that can help generate higher yields.

Self-service solution enables buyers to create multi-publisher PMPs for omnichannel inventory including online video, display, mobile and audio

Publisher’s guide to The TradeDesk (TTD) OpenPath, their move to shut off Open Bidding (OB), and why SSPs are as important as ever.

Co-founder and Former CTO of Freewheel and Former CFO of Vonage Join Board