Understand how streaming TV and programmatic have come together to bring truly scalable and advertising experiences to reality.

Read about the four benefits that programmatic brings to CTV and why programmatic has become a more integral part of CTV buying strategy.

Magnite Closes SpotX Acquisition. Creates Largest Independent CTV & Video Ad Platform;
Clients Include A+E Networks, AMC Networks, Crackle, Discovery, FOX, fuboTV, LG, Roku, Samsung, Sling TV, Vizio

Nearly 60% of those surveyed more likely to consider a travel brand advertised on CTV than on traditional TV

Magnite and DISH Media today reported a year-over-year increase in programmatic spend on SLING TV via the Magnite platform in 2020.

Mark Douglas, President and CEO at Steelhouse talks about why he believes the upfronts are becoming a less integral part of TV buying and selling.

Data-informed addressability through CTV allows advertisers to cherry pick which audiences they want to get in front of.

Verizon Media sees advertisers leverage CTV as part of their omnichannel strategies. CTV is driving a lift in conversions when combined with other formats.

While there are still challenges to work out with regards to measurement between linear TV and streaming TV, holistic measurement can be done.

Over time, all TV content will be IP delivered, blurring the line between what we know now as traditional linear and what is streaming.